It is virtually unheard of for a company such as ours to survive —let alone continue to thrive, after— thirty years of industry evolution and upheaval.
At its inception, the entire Dúnedain team shared one numbered email address and a mobile phone the size of a small pet. We hand-coded HTML (in SimpleText) and dazzled clients with all manner of 'new media' wonders, like: content you could CLICK ON and graphics that MOVED.
In those days, it made perfect sense for us to LEAD with our 'technology foot' first. It was shiny and new. It opened doors with ease. At the time, for all businesses —large and small— when it came to ONLINE, just BEING THERE was the goal.
Today, we occupy a world in which your grandmother googles, your great aunt tweets, your niece builds websites, and your granddaughter has her own youtube channel.
it has never been so easy to put your message out there.
it has never been so difficult to stand out.
just because you can "DIY", doesn't mean you should.